I actually fail to see what ugly looking woman has got to do with SJW. If you mean to say they made them ugly on purpose, I think that would be a bad business decision? Maybe less stereotype could be regarded as SJW, but that's no reason to make them unattractive.
Now that you mention it, when did they look good? If you don't account for portraits like in the Infinity games, I don't remember them ever looking especially attractive to me? Maybe the problem is that new games leave too little to the imagination.
EDIT: Morrigan in DA:O was pretty hot though…I suppose there are other examples if you go outside RPG territory?
Female characters in past games are criticised for sexualizion, "male gaze", objectification etc by SJW. If the female NPC is straight male romanceable, the chance for this criticisms is now gone up so to avoid this, some developers have gone out of they way to make them look ugly. This is an off the cuff theory of mine and may be I am wrong about this but I think it has merit if you take the views of developers into account.
Attractiveness is a subjective thing and we evaluate it based on the tech available to the game. So take DAI, they had plenty of attractive looking female models (Morrigna, Vivienne, Leliana etc) in the game yet the female you can romance looks "ugly" compared to them. This could all be in my head however, lot of other people have similar opinion on this...