Non-RPG General News - Tips for Game Designers

Alconost wrote an article for GamesIndustry.biz to share their experience with demo trailers, giving some tips that could be useful for game developers. The article is mainly targeting video content, but gives good insights at the reflexion process that should be made when presenting a product in that industry.

Creating game videos: best practices and pitfalls to avoid

Alconost is a localization company, but we also create videos for games.

We've been creating game videos since 2013, and in that time we've amassed considerable production experience that I think you'll find useful. In this demo reel you can see what our experience is based on.

Videos vary considerably. But to produce any video, be it a trailer for a marketplace or a teaser for an advertising campaign, we use the same video production workflow for each project. You can easily follow the same process when creating a video on your own.

[...]