Shattered Time - Update# 5, Promotional News

In the next update for Shattered Time we get information on the games development, and marketing. As for the game it has only managed to get $2,182 of the $100,000 goal.

Game Development and Marketing

In game development there are a number of factors to achieving success. The most important factor has nothing to do with actually making a game. We’ve all seen great marketing can make millions off of a simple game, it doesn't even have to be any good. The same cannot be said for great development.

A game with poor marketing, no matter how great, will sit in a catalogue of several hundred thousand other games and never be noticed at all. It creates a unique atmosphere in the big name publishing industry, where the greatest success stories are not good games, but brand marketing.

The biggest successes in the industry are Marketing Companies, which just happen to have a game they are selling. For me this creates a unique challenge, as I am definitely a game developer who happens to be trying to market my game. Far more content with my head buried in 10k lines of code than trying to be heard among millions of shouting voices on twitter.

So, whether we achieve funding or not, I would like give a big thank you to all of the backers and supporters thus far. Your support is far more important than your pledges. I’ve been hard at work setting up an active forum over the last few days. Rain or shine the site will officially launch before the end of the campaign. Where anyone will be able keep up with the latest developments and even contribute to the future of this project.

There are many prospects ahead, this campaign is only the first. Even as it stands I consider it a success, if only for building an interest in the game. Be sure and keep an eye out on the 25th! Swinging that promotion to get more people to view this campaign won't be easy, but I've got high hopes.