Shroud of the Avatar - Garriott Sells Real Blood

In what might be his most macabre PR move yet, Richard Garriott is planning to sell a vial of his own blood as part of a "reliquary" for Shroud of the Avatar.

Even though the event has been immortalized on video, the item is indeed on sale on eBay and Eurogamer already wrote an article on this, I still find this difficult to believe. In one of his possibly most eccentric moments, Richard "Lord British" Garriott has had a professional nurse draw some of his blood to be sold on eBay as part of a limited "reliquary" that also includes a plethora of digital items for his upcoming Shroud of the Avatar: Forsaken Virtues.

The starting bid for this oddity is $5,000, but this initiative might be stopped by eBay, considering that their policy on human body parts is pretty restrictive:

Examples of prohibited items include, but are not limited to:
Native American grave-related items, including skulls and skeletons intended for medical research
Tibetan prayer skulls
organs
bones
blood
waste products
body fluids
sperm
eggs
any of these items included as a gift, prize or giveaway in connection with another item listed on eBay

I wonder if this stunt will bring the spotlight back on Shroud of the Avatar, considering the title seems to have lost the interest of mainstream publications during the long road to the official release.