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Steam - Actual Screenshots Required

by Silver, 2016-11-02 21:52:49

On a thread at facepunch user Sanjuaro shared some information he has received from Valve. Apparently there are some new guidelines for developers on screenshots.

We haven't been super crisp on guidelines for screenshots in the past, so we'd like to take this opportunity to clarify some rules in this space. When the ‘screenshot' section of a store page is used for images other than screenshots that depict the game, it can make it harder for customers to understand what the product is that they are looking at. Additionally, we're going to start showing game screenshots in more places as described above, and these images need to be able to represent the game.

We ask that any images you upload to the ‘screenshot' section of your store page should be screenshots that show your game. This means avoiding using concept art, pre-rendered cinematic stills, or images that contain awards, marketing copy, or written product descriptions. Please show customers what your game is actually like to play.

For elements such as marketing copy, awards you'd like to show off, or descriptions of your Deluxe Edition, we ask that you use the specific spaces already available on your store page to put that content rather than including it in your screenshots.

Dota 2 is an example of where we were doing it wrong ourselves. We're now in the process of updating Dota 2 to use screenshots of the game rather than artwork.

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