The Potential of MMOGs for Advertisers @ Biz Community

MMOGs are computer games that enable thousands of players to interact simultaneously in a game world connected via the Internet. According to global Jupiter research, MMOGs generate roughly US$350 billion a year and is the fastest growing entertainment segment in the world. The typical MMOG user is male, aged between 18 and 34, and spends an average of nine hours a week playing PC games. Wired magazine says that 'in-game advertising' is worth US$60 million, set to grow to half a billion by 2009.