"We never had an intention for you to unlock everything in the game," he said. "First, that doesn't truly make any sense. We applied RPG mechanics on top of a fighting game, in a PVP environment, but it's like in an RPG, like in World of Warcraft: you would never try to unlock everything for all the characters of the whole game. Same for any MOBA, you're not trying to unlock all the content for all the characters in the game."
He continued: "What we forecasted was that most players would play one, or one to three characters, and that's what we're seeing in the game: most players focus on one character, one hero, and others go up to three. The design is based around that. The cosmetic items are really for us the end-game content: the things we want you to unlock after playing for several weeks."