Way I look at it is this: Transformers 1 and *especially* 2, each of which is amongst the worst movies of their year, are proof that people really have no desire for quality, substance or enlightenment. Mindlessness and proper hype rules.
I rather tend to agree - for movies.
Games are a little bit different, though, I guess.
And meanwhile transformers … Isn't that mainly about cars ? And what about the Pixar movie "Cars", then ?