Actually a lot of indie games can and do charge that much on Steam, but they really do try to talk you down from what I've heard. For Steam, it's a win / win... whether they sell 4 games for $5 or 1 game for $20, it's basically free money for their percentage.
Anyway, I've sent emails & signed up for other distributors. Haven't heard anything back yet. If it happens, it happens. If not, it doesn't. I'm not depending upon a third party.
What I *would* love to see... maybe down the road a ways when FK 2 is ready to ship... is a "Humble RPG Bundle." There are a lot of great indie RPGs out there... some kinda quirky and weird but still a lot of fun to play.