I think 30% is pretty much Valve's standard rate for most anything on Steam. Not that I agree, I also think the 10/10/80 split would encourage modders.
I would be much less inclined to pay for a graphics mod or similar, for instance I didn't buy Oblivion's Horse Armor, than I would content such as new quest packs.
30-33% is a pretty standard platform cut. I think the AppStore is similar. I'd go with that. Some kind of one-third take from the IP and platform owners and two-thirds to the dev. Valve could insist on getting their standard one-third take as platform owner, but I think they need to take a bit of a hit on this do-over and create a little bit more goodwill.
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