I hate 10 as much as I loved the improvements in 7. What I dislike is mostly the bloatware, ads and all the privacy concerns, and regressions on the UI ergonomics. I want the OS to be just that, an operating system, not an ad or a spying platform.
Simple example, recently on each update, MS forces the "News and interests" large band in the taskbar, and in a foreign language on top of that. It doesn't seem possible to remove it, only to hide it every time it reappears. And I'm pretty sure they'll go one step further in Win11.
Don't even get me started on forced updates or the messy app installation, doing IT support on that was a nightmare in my company (we're switching to Linux now, it was the final nail in the coffin).
At home I'm probably switching to Linux on the next forced iteration of Windows, even more so because of the hardware-locked enforcement they're pushing further (TPM chip). It's become a good alternative despite its fragmentation on the UI front. Unfortunately there too, we have to cope up with Canonical's increasing presence, but there are other well-supported distros. It means bye-bye to most of gaming though.
It's always been a delicate balance for any platform, between being successful enough and not getting ruined by this success. Always the same pattern, repeating over and over.
Rant's over