BioWare - Interview @ VideoGamer

Omega and wolfgrimdark on our forums point out this interview with Greg Zeschuk at VideoGamer.  It's a general conversation that covers BioWare's approach, the console reaction to Dragon Age, changes to DA2 and so on - but this quote is probably the headline:

Q: I enjoyed your keynote speech this morning. You mentioned that BioWare had been lucky to have a few 'minor hits'...

Greg Zeschuk: Well, not minor!

Q: I was going to say. If Mass Effect 2 is a 'minor hit', I can't wait to see a major one.

GZ: Well, we need to sell 10 million units. That's actually the new target, right? We do Top 10 games, our stuff is quite successful. I know Mass [Effect 2] is number eight so far this year, in North America. Sometimes I'm facetious when I say some of those things, knowing that we can sell a few million but seeing that someone else can sell 25. You're kinda like, 'Well, that's a hit!' We always joke that if we only do half as well as Blizzard on Star Wars: The Old Republic, we'll be quite satisfied. We've been very fortunate. I always joke about that, but...