BioWare - Ray Muzyka Interview @ IncGamers

IncGamers has a two part interview with BioDoc Ray Muzyka covering everything from the company's foundation to games as art and BioWare's current direction:

The marketing campaign for Dragon Age famously focused more on the sex and violence aspects on the title itself. There was, from some quarters, a bit of a critical backlash to that. On the other hand, now that the game is out, it's been ridiculously highly acclaimed. It's a very, very good game. How do you feel about the two things? Were you worried when there was the initial backlash, and are you satisfied with the response you're getting to the game now?

The moments in the marketing campaign you're referring to - they were pretty focused, and I think you saw the campaign broaden after we introduced some of those elements. It was more just making people aware - "Yeah, this is part of the game, these are some elements that are part of a mature sensibility." Making players aware that "Hey, this is more of an M-rated title than you may have seen from some past BioWare games." Then after that we showed the entire scope of everything that was in the game, and now what people are reacting to, I think, is the whole picture of the game, and they understand where the mature elements are in the context of the rest of the game. It's not inappropriate or out of place. It just fits in the context of the world and the story that we built. I think we're satisfied with the acclaim. I mean, we're always pushing the envelope, we're always trying to make each game better than the last, so I think we're always hoping to get as many people excited about the game as possible, but it's great for the dev team to see the feedback from the press and the fans is so positive so far, and I think it's exciting.