Borderlands 2 - Interview, "Premiere Club"

Joystiq has an interview with writer Anthony Burch and concept designer Scott Kester from Gearbox about Borderlands 2:

Gearbox is focusing on the single-player campaign as well -- in the first title Pandora felt empty if players roamed through it alone, but Burch has put particular emphasis on providing a central, ever-present story in Borderlands 2, he said. NPCs will communicate with players while they travel the world, cut-scenes will advance the gameplay directly and the story will be more continuous, as demonstrated by the Roland rescue mission. If players fail the mission in one spot, the enemies leave for another location and they must be hunted down and fought again.

Kester and Burch call Borderlands 2 a role-playing shooter, and say the magic is in the balance between a Fallout-esque RPG and straight-up Call of Duty-style shooter. Different elements of the game will resonate with certain players, without having anything jammed down anyone's throat.

VG247 also notes the official FAQ has been updated with details of a "Premiere Club" - which is a preorder incentive- and gets you in-game items etc: