Dragon Age - The Women of DA In Maxim Magazine - A Marketing Ploy?

If you've been following the marketing for this game, you probably know that it has been accused of catering to adolescent boys who might not even be old enough to buy the game. Now it seems Bioware are at it again:

Maxim Magazine has an article (and a number of tantalizing pictures) up on the women of Dragon Age: Origins. They focus on Morrigan and Leliana and the real life women, Alleykatze and Victoria Johnson, who loaned us their bodies to create the in game characters. Maxim Magazine is a Men's Magazine. While the pictures are not explicit, they would certainly give your maiden auntie a conniption fit. Click the link if interested. Click Here.

Here's The Escapist's view on it:

But we're not here to know about them, or care about them, or even think about them; our only interest is in looking at them and they're adequately suited to that purpose. Hair color aside, however, I don't think either woman looks much like her Dragon Age counterpart, but if I was to pursue that line of thought I might end up suggesting that basing videogame characters on bland-looking "models" and then plastering them all over Maxim in various states of undress is little more than a cheap publicity ploy seeking to attract the horny, undersexed teenage boy demographic that's graduated from Mad Magazine but isn't quite old enough to buy Penthouse. And we wouldn't want that.

I have to say that I agree with how the Escapist sees this. Is it OK to market a game this way? What do you think?