Dragon Age 2 - Free Mass Effect 2 PC for All Owners

Interesting marketing fairly soon after the release of Dragon Age 2... BioWare has announced "Sequel Celebration" - everyone who purchased Dragon Age 2 new can redeem a free download code for Mass Effect 2 PC. If you don't have DA2 yet, you have to April 30th to get in on the deal. The blurb also specifies Dragon Age 2 sales of 1M in the first two weeks, which is hard to compare because most of the sales figures we've seen for previous BioWare titles at this stage were sell-in numbers:

Thanks to gamers like you, Dragon Age II is off to a great start – breaking the 1 million mark in less than two weeks and faster than Dragon Age: Origins. We appreciate your support. As a special thank you for helping with the game's early success, BioWare would like to present you with a download code for 2010's Game of the Year, Mass Effect 2 on PC. As always, we sincerely appreciate your support and passion as we remain focused on delivering quality interactive experiences now and in the future. Look for more exciting things coming from Dragon Age, Mass Effect, and Star Wars: The Old Republic in the future, including our recent launch of Mass Effect 2 Arrival DLC.

Thanks to Kalniel for a similar submission.

In semi-related news, Alrik writes of a scavenger hunt at the German DA2 site to win an in-game item and Eurogamer has news of a 4th Mass Effect novel planned.