Dragon Age 2 - Preload and Unlock Times

Chris Priestly has posted the Dragon Age 2 preload (for digital versions) and unlock (for all versions) times. I have no idea why preloading needs to be region-controlled but I'm not a gaming exec. Anyway, here is the full post:

Hi Dragon Age 2 PC gamers.

Many of you have been asking when you can pre-load Dragon Age 2 onto your machines. Pre-loading happens with digital versions of DA2 and is installing the game so it is ready to play once the unlock time arrives. Pre-loading is not available from all retailers. Check with your retailer to see if they offer pre-loading. You have also been asking when the game will unlock so you can start playing, which applies to digital and retail PC copies. These pertain to PC versions and not to console versions of Dragon Age 2.

Pre-Loading is based on the region you live in. Pre-loading of digital versions begins at the following times:
Asia/Pacific region – 18:00 GMT on March 4th
Canada & United States – 18:00 GMT on March 4th
Russian Federation - 18:00 GMT on March 4th
Western Europe – 10:00 GMT March 7th
Australia & New Zealand – 09:00 GMT on March 8th
Central and South America - 10:00 GMT on March 8th
Eastern Europe  – 10:00 GMT March 8th
Great Britain & Ireland – 10:00 GMT on March 8th

Unlocking is based on the official game release date for the region you live in. The PC versions, both digital and retail, will unlock beginning at the following times:
Asia/Pacific region – 0000h on March 8th
Canada & United States – 0000h on March 8th
Russian Federation - 0200h on March 8th
Western Europe – 0000h on March 10th
Australia & New Zealand – 0000h March 9th
Central and South America - 1700h March 10th
Eastern Europe  – 0000h March 11th
Great Britain & Ireland – 0000h March 11th
Get ready, Dragon Age 2 is almost here.