EA - John Riccitielo Interview @ Mercury News

California news site Mercury News does a Q & A session with EA's CEO John Riccitiello mostly on the present console goals of the company but also on his role and accomplishments there :

Q You've been in place for more than a year now, during which you've made a number of splashy moves. How would you assess the state of EA and where you go from here?

A Everything that I've been doing has been designed with (this) in mind: I want EA to be the best place for creative guys in our industry to work, and I want us to have the highest quality, most innovative games. A lot of people in our industry get stuck thinking that their job is to manage a lot of business process, and somehow the games happen down in the trenches. I'm trying to actually get it shifted, so people understand that the most important thing in our company is where the programming, the art direction, the game design and production takes place. Ultimately, if we do that, we'll make the best games. If we make the best games, they'll sell really well, and we'll be really profitable.

Our game quality and level of innovation is up sharply when you look at recently released titles and then you look at what's on the road map. We've turned the corner on that issue, and I'm very proud of that.