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EA - Peter Moore on Health of the Gaming Industry

by Aries100, 2014-07-01 17:28:20

Gamesindustri.biz has talked with Peter Moore, COO of EA, about the health of the gaming industry.  Here's his general take:

"I think we're going into almost a golden age of gaming, where it doesn't matter where you are, at any time, any place, any price point, any amount of time, there's a game available to you," Moore said. "And our job as a company is to provide those game experiences. And then on our big franchises, tie them all together."

He also adresses the fact that some core gamers don't like change:

"I think the challenge sometimes is that the growth of gaming... there's a core that doesn't quite feel comfortable with that," Moore said. "Your readers, the industry in particular. I don't get frustrated, but I scratch my head at times and say, 'Look. These are different times.' And different times usually evoke different business models. Different consumers come in. They've got different expectations. And we can either ignore them or embrace them, and at EA, we've chosen to embrace them."

Here's a rather interesting quote about how the public reacted to EA's media briefing
at E3 2014:

As an example, Moore said he spent the first night of E3 pouring over Twitter reactions to the EA media briefing, where it showed off very early looks at its new Star Wars, Mirror's Edge, and Mass Effect games, as well as glimpses of untitled Bioware and Criterion projects. "Half the people loved the fact that we were showing well into the future," Moore said. "And then the other 50 percent were basically calling BS because it was conceptual prototypes (which is how we build games, by the way). So you're kind of damned if you do and damned if you don't.


Source: CVG

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