EA - Riccitiello, CEO, sees DLC as a way to combat piracy

Kotaku spoke to Jon Riccitiello, CEO of EA about how EA's future might look. Apparently, he spoke about DLC as a way to generate income from both the second hand market as well as from people who don't pay for their games:

Some of the people buying this DLC are not people who bought the game in a new shrink-wrapped box. That could be seen as a dark cloud, a mass of gamers who play a game without contributing a penny to EA. But around that cloud Riccitiello identified a silver lining: "There's a sizable pirate market and a sizable second sale market and we want to try to generate revenue in that marketplace," he said, pointing to DLC as a way to do it.

Do you agree with Riccitiello's statement? Is DLC a good way to get people to pay for games?