Fallout 3 - Hype Works

The Bethblog has news that the Fallout 3 trailer is more popular than oxygen, proving the hubbub around Bethsoft's purchase of the IP and Bethsoft's marketing systems are working very nicely:

Well, everyone’s seen the above trailer now, or so it seems. Today I got word that the trailer has been viewed more than 2 million times off our website (over 1.8 million downloads) and through Xbox Live (over 250K downloads). That doesn’t include YouTube views or downloads off of all the other sites that hosted the trailer.

To put it in context, in the first five months that we hosted the Oblivion teaser trailer, 800,000 views took place. So the Fallout 3 trailer has been viewed more than twice as many times in about half the time. Impressive…most impressive.