General News - Why Relaunch Prey?

@Game Informer they ask why relaunch Prey? Click here to watch nine minutes of gameplay from Prey.

As it happened, Bethesda owned the Prey IP, which seemed like a solid fit for Arkane's new game. Or, at least, the name did. "We felt like, at its core, we liked the basic idea of Prey and what it represented in terms of aliens and you being hunted and on the run," says Pete Hines, vice president of PR and marketing at Bethesda. "And we thought it was a cool name. If you remove for a moment the notion of any game called Prey previously, we just thought it was a cool name that evoked what this game was about. In the discussions we had with Arkane, they were like, ‘Look, if we can do everything that we have planned and whatever we want and not be beholden to anything anyone has done - shipped or canceled - and just reimagine what Prey means going forward, then we're totally on board for that."

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