Mark Jacobs Interview @ FiringSquad

Mark Jacobs has spoken to FiringSquad about EA's purchase of Mythic. Here's the opening question:

FiringSquad: First, how and why did the talks begin between EA and Mythic on purchasing Mythic Entertainment?

Mark Jacobs: As to the how, well, we've had a relationship with EA for many years, dating back to the early days of online gaming. So, we both had each other's numbers in our contact list. :) As to why, it was nothing more complicated than both parties knowing that the other had a lot to bring to the table. EA has the well-earned position of being the #1 interactive entertainment company in the world and all the benefits that go along with that. Mythic has equally well-earned position of being one of the most successful independent developers of MMORPGs in the world. Both EA and Mythic saw the advantages of being part of the same team and after that it was simply a matter of figuring out all the details on how to make that happen.