Mass Effect 2 - Why We Should Never Underestimate BioWare Again

Yes, I know these articles about the Mass Effect 2 revolution are getting tiresome but I was struck by just how different this writer's experience was to my own.  The full title is Why We Should Never Underestimate BioWare (or Canadians) Again - I'm not sure why we'd underestimate either of those but VGChartz thinks ME2 will change the genre:

Poking fun of my friendly neighbors to the north aside, several hours into this game I found myself in a near panic over a relatively inconsequential decision, which made me stop and think about what I was experiencing with this game. Along with most of you, I often fall into the tendency to play an RPG like a jackass, killing innocents without a second thought and generally causing as much turmoil as possible within the game world. After importing my first Mass Effect game and seeing portions of the second title locked or unavailable due to my previous jackassery, I started carefully debating every decision I made in-game, just as Assface Shepard (yes, that's his name) would do if I was directing a movie or playing an in-depth pen & paper RPG. Why was I doing this? It occurred to me that there will be a third game and it had suddenly hit me that if I wanted to experience parts of it, I'd have to play by the rules. Frighteningly like real life only with giant robots, intergalactic travel, and sexy blue aliens. At that point, I realized that I finally had the chance to BE Captain Kirk, which has put my therapist into quite the fit. She believed that idea had been medicated out of me years ago. At that point, the geek in me came to the forefront loud and proud and I have to admit I muttered “By the power of Grayskull!” at least once during my playthrough.