Original Sin - 7 Days of Kickstarter

Swen updated his blog with more info on the Kickstarter at the seventh day.

One week – 6666 backers on our Kickstarter –  a nice number to post another update on.

I am learning so much about our audience by seeing the comments in different channels. The reactions posted are a veritable goldmine of info on who we’re making this for (well at least, the vocal part) and I think it’s safe to say that the ideas we picked up from those posts are already good for quite a few improvements to Divinity:Original Sin. I’m happy with several of the articles that were posted today, especially the ones we didn’t ask for like the one from Eurogamer or this little gem of an interview (in German). Makes all the PR effort feel like it was worth it.

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I’m also starting to get the feeling that our entire Kickstarter campaign is going to be good for sales of the final game too as I see awareness is building. That’s bound to help in the end. I learnt a lot about what media matters for these type of things as well as who to avoid in the future. Some people and Larian will never click, fact of life. (Don’t worry Roguey, I didn’t give up on you yet, even if I think the odds are not in my favour)

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It’s also been a good test of how our PR/Marketing partnerships in the different territories work. Because we have several approaches for different territories we can make direct comparisons between what works and what doesn’t. Interesting stuff. If I were to do it all again, I’d definitely change my approach – I’ll write about that in a later update when I have more time and once I saw the entire roll-out. But there’s no denying that in making mistakes we learn, and sometimes it’s better to make the mistakes so you can avoid bigger disasters in the future.