Original Sin - How I Caused a Kickstarter to Launch

Swen Vincke has written an article on his blog with information on the launch of the Kickstarter for Divinity: Original Sin.

Launching your Kickstarter campaign in the middle of Torment’s campaign ?  (In case you didn’t know yet, Larian launched a Kickstarter campaign for Divinity: Original Sin today)

Well…

And you are doing this without any notable PR ? Are you bananas ?

Well…

And you’re doing this during the week of GDC and PAX ?

Well…

it’s a long story…

Since I don’t have that much time right now because I find myself doing plenty of work I thought I was only going to be doing next week, I’ll keep it short, but it is worth writing about.

You see, we didn’t plan on announcing our Kickstarter today. But somebody else decided for us, and that somebody was…

Myrthos !

Yes, the Myrthos from RPGWatch, my first stop in the morning to get my RPG news. He wrote a really positive hands-on article about Divinity: Original Sin (calling it Divine Divinity on steroids) for which we’re really grateful, but…

He published it today!

And… we only expected it to be published once the Kickstarter page was live, next week…

So…

Everything suddenly went into overdrive. Now for clarity, Myrthos is not to blame – it’s bad communication on our side combined with the complexities of running a Kickstarter campaign from Belgium that caused this, but that’s a different story altogether. But still, it did leave us with a major problem.

To be honest I don't recall it being under embargo. I have several hours of audio recordings I went through for the article and it wasn't on those either. The only embargo was on not mentioning the Kickstarter itself.
It's a good thing I am very slow in making my articles I suppose.