Skyrim - Tops Franchise Engagement Ratio

With a bit over a week to the release of Skyrim you can't get away without some sort of related news item but I thought we'd skip the somewhat repetitive previews and look at this article at Gamasutra, which measures the Franchise Engagement Ratio according to a series of gamer surveys.

According to the data, a lowly 19.2% of gamers surveyed were aware of The Elder Scrolls franchise (cf 62.1% for Call of Duty or 47.9% for Gears of War) - but 10.8% intended to purchase Skyrim, which makes a ratio of 0.563. Does it tell you anything? It certainly highlights the dominance of miltary shooters (according to this data).