PCGamesN tells the story of CD Projekt Red and The Witcher:

How CD Projekt Red found the road that took them to The Witcher

Crossroads have been a fixture of The Witcher for ten years - present in quest names, implied by the signpost markers on Wild Hunt’s map, and of course, seen everywhere in the meandering highways of the games themselves. They have become the defining image of a Slavic fantasy tale in which adventure lies just down the road. A series which began, fittingly enough, with a fork in the path.

CD Projekt had existed since 1994, as a distributor importing CD-ROMs into Poland. Their job was to localise games like Baldur’s Gate, and it was not an easy one. The company was competing with the huge free market that held sway in Warsaw at the time - selling PC games to an audience unaccustomed to paying.
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Thanks Farflame!