D&D Online - Interview @ Armchair Empire

The Armchair Empire writes in with another interview on DDO's move to free-to-play:

Why did you decide to switch to a Free-to-Play model for DDO?

We launched DDO over 3 years ago and LOTRO just over 2 years ago.  Since then we’ve launched the games across Asia where they were competing with very successful free-to-play games.  For several years we have had plans to enter this space.  After looking at titles to import and even new games to create based on this model, we realized that DDO was very well suited due to unique form of gameplay.  D&D was always marketed in this way where players could buy a series of adventures and then when they were ready, they could head down to the hobby store and pick up some new ones and enhance their game experience with new dice, minis and other items.  Everything just clicked, and a little over a year ago we went to work re-engineering the game to create a unique model that provided players with a choice in how they pay and play our game.