Mass Effect 3 - Action Figures with DLC

I usually ignore promo stuff like sales of action figures and the like - I assume that if you like that sort of thing, you'll seek it out - but this one is interesting because BioWare has bundled an upcoming set of Mass Effect action figures with in-game DLC items:

These products contain codes that can be redeemed for a downloadable content pack for Mass Effect 3 multi-player. They are slightly randomized during the registration and could include powerful new weapons and new characters. The pack could also include character boosters, weapon modifications, and weapon upgrades to make your multi-player squad stronger. (Only supported on XBox360 and PC.)