Mass Effect 3 - PC Digital Deluxe Version on Origin Only

Destructoid has the (unsurprising) news that the PC Digital Deluxe Edition of Mass Effect 3 will only be available on EA's Origin system. To be fair, there's no suggestion the ordinary edition will be exclusive and apparently you get three in-game items for a massive $79.99, so perhaps it's not a big deal it's only on one vendor.