Mass Effect 3 - Preview @ Wired

Wired has preview for this game which includes some comments made by Jesse Houston during E3. He talks about the mistakes they recently made and what they learned from them. And how they're using this when developing Mass Effect 3.

We learned a lot about the way story flow should work” from Dragon Age 2, Houston said. “I don’t want to go into too many details, but ultimately, we’ve listened to the fans in a big way: We’re taking it very, very seriously and we’re committed to making sure we don’t repeat mistakes.

Houston also commented about the custumizations options in Mass Effect 3

Houston says that rather than remove the customization feature entirely, BioWare will make it more intuitive. Instead of juggling a screen full of numbers, players will be able to alter specific, functional aspects of a weapon like the size of its ammo clip or the frequency of its firing rate.