Two Worlds - MMO Interview @ Next Gen

Next Gen has an interview with Reality Pump's CEO Alexandra Constandache on Two World's so-called MMO style multiplayer:

How early on did you start to consider making Two Worlds an MMO?

We planned the multiplayer part from the first design scratch of our artists. But perhaps it’s necessary to define the term MMO a little bit better, or we’ll soon get into problems. What is a massively multiplayer online game? Is it like World Of WarCraft, is it like Guild Wars? Right now quite a lot of other games are sold that call themselves MMOs, but it is very difficult to give a proper description for this genre because of the different usage of the term.

Therefore, we simply spoke of a multiplayer part for Two Worlds for most of the game’s development. But now that we’re coming nearer to the release date, it’s important that the people know we’re not just presenting a small multiplayer function but a whole independent game, with hundreds of possible gamers taking part, namely a MMO. And as long as you do not define that an MMO requires monthly subscription fees, this applies from right at the beginning of the game’s development.

Is this a successful marketing move or one that just confuses players on what the game really is?